Tel Aviv University (TAU) is one of the most prestigious universities in Israel. The Sofaer International MBA was one of the first programs to focus on innovation and entrepreneurship in the start- up nation. They were interested in increasing the number of applications and student enrollment for the next school year.
For four months we worked on inbound marketing strategy that included: content marketing, social media marketing, online advertising, web analytics and email marketing. We also organized events and conferences to provide added value to communication. We focused on markets in the United States, Latin America, Russia, China, Israel and Turkey. We produced materials in English, Spanish and Mandarin Chinese.
Thanks to the work of Medialo Consulting and TAU’s team, we increased the number of students enrolled by 75%.