How to promote a webinar

As a result of the confinement, there has been a great increase in the number of webinars and online courses. Many times, I see posts on social networks that interest me. However, due to the lack of information of flyers, I cannot enjoy them. That is why I have decided to write this short post with tips on how to promote a webinar.

What your social media post must include to attract subscribers:

What: an attractive title that explains in a short sentence what you are going to talk about. When thinking about the title, ask yourself what words you would use to search for this content in Google of your social network.

Who: include the name of the person who will give the course. It always adds to include a photo of this person in the post. This way, you will be able to attract your audience through the speaker’s expertise. If you tag the speaker, you will also help get the attention of its audience, who is usually interested in what he/she has to say.

Where: include the link through which the webinar will be held, if it is through InstaLive or Facebook Live. In case of Zoom, Webex, Teams or other video calling platforms, be sure to send the link in long in advance to give the person time to see it. Usually, one hour before the webinar is not enough. It always a good practice to send reminders to motivate people to connect on the right day and time.

When: this is usually one of the aspects where I see the most confusion. Many people often post: “Don’t miss our webinar TODAY!” However, in dynamic platforms such as Twitter or LinkedIn where messages do not always correspond to the date, this can be confusing. It is preferable to say: “Don’t miss our webinar on Friday May 1st!

At what time: this item may seem obvious. However, today we are part of a global village in which our public is in different time zones simultaneously. Therefore, it is convenient to consider where our public is and include in the post the time zones corresponding to the different countries. For example: 5 p.m. SPAIN, 12 p.m. ARG, 11 a.m. MIA, 10 a.m. COL.

I hope that these tips have been useful for you to get a greater number of attendees in your online courses.

Writen by Laura Vaillard, Director Medialo Consulting

Source of picture: Freepik