When press actions are performed, many things matter: the message being communicated, the prestige of the medium, and its reach.
Thanks to the management of Medialo Consulting, this month, Darriens, a programmatics company, was part of IDEA Colloquium’s Magazine.
The magazine was delivered to more than 2,000 CEOs and executives of the largest companies in the country. The event was also attended by Argentine President Mauricio Macri, who also received a copy.
With this action we reduced the 6 degrees that separate Darriens from the president of Argentina.