After the conference I gave last week at Universidad de Palermo, in Buenos Aires, I thought it would be a good idea to prepare a summary for those entrepreneurs who could not attend, but are still interested in reading about “Communication tips for entrepreneurs”. So, I decided to write a column about it and Marcelo Berenstein helped me spread the word on his portal Emprendedores.News. Although the article is in Spanish, I hope you can find it interesting and you can apply it to your business.