When we talk about content, we tend to think only about written articles. However, it is important to also think about videos and power they have. Videos are the preferred format by Facebook and other social networks, whose algorithms give them display priority over other content.

Videos are also the users’ favorites who prefer to watch an entertaining one-minute video instead of spending the same amount of time reading an article.

So when the Sofaer International MBA from Tel Aviv University was looking to increase the visibility of its MBA to attract more students, we decided to perform a series of nine video testimonials entitled ” Alumni Stories” . They show a genuine and fresh perception of students and their experience in the program.

These are some examples of the testimonial videos

Backstage

Dive into the backstage of the making of the Alumni Series 🙂