{"id":463,"date":"2016-11-16T17:19:12","date_gmt":"2016-11-16T17:19:12","guid":{"rendered":"http:\/\/medialoconsulting.com\/english\/?p=463"},"modified":"2016-11-16T17:20:23","modified_gmt":"2016-11-16T17:20:23","slug":"medialo-consulting-assited-merla-rebranding","status":"publish","type":"post","link":"https:\/\/medialoconsulting.com\/english\/medialo-consulting-assited-merla-rebranding\/","title":{"rendered":"Medialo Consulting assited Merla in its rebranding"},"content":{"rendered":"

Rebranding, Copywriting<\/h2>\n

Merla<\/a> is an important and renowned company of valves and actuators for the Oil and Gas industry in the southwestern United States with operations worldwide.<\/p>\n

With over 78 years of experience, it had never invested in communications.<\/strong> The logo was designed a plant engineer<\/strong>, and after five acquisitions, the present owners did not know the name of its founders! Its success was based on “word of mouth” and good relationships with their customers.<\/p>\n

Medialo Consulting conducted a thorough research to discover company\u2019s history, define the mission, vision and values, write the new brand manual and capture the essence of Merla in its new website<\/strong>. This work was key to boost the professionalization of the company and facilitate its expansion to other national and international markets.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rebranding, Copywriting Merla is an important and renowned company of… <\/p>\n","protected":false},"author":1,"featured_media":247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[8,53,72,132],"yoast_head":"\nMedialo Consulting assited Merla in its rebranding - Medialo Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medialoconsulting.com\/english\/medialo-consulting-assited-merla-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medialo Consulting assited Merla in its rebranding - Medialo Consulting\" \/>\n<meta property=\"og:description\" content=\"Rebranding, Copywriting Merla is an important and renowned company of...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/medialoconsulting.com\/english\/medialo-consulting-assited-merla-rebranding\/\" \/>\n<meta property=\"og:site_name\" content=\"Medialo Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-16T17:19:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-16T17:20:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/medialoconsulting.com\/english\/wp-content\/uploads\/2015\/11\/Merla-Brandbook.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"836\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@lvaillard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"laura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/medialoconsulting.com\/english\/#website\",\"url\":\"https:\/\/medialoconsulting.com\/english\/\",\"name\":\"Medialo Consulting\",\"description\":\"Communications with a business mindset\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/medialoconsulting.com\/english\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/medialoconsulting.com\/english\/medialo-consulting-assited-merla-rebranding\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/medialoconsulting.com\/english\/wp-content\/uploads\/2015\/11\/Merla-Brandbook.jpg\",\"contentUrl\":\"https:\/\/medialoconsulting.com\/english\/wp-content\/uploads\/2015\/11\/Merla-Brandbook.jpg\",\"width\":1400,\"height\":836,\"caption\":\"Merla's Brandbook\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/medialoconsulting.com\/english\/medialo-consulting-assited-merla-rebranding\/#webpage\",\"url\":\"https:\/\/medialoconsulting.com\/english\/medialo-consulting-assited-merla-rebranding\/\",\"name\":\"Medialo Consulting assited Merla in its rebranding - 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