{"id":41,"date":"2014-07-06T15:40:37","date_gmt":"2014-07-06T15:40:37","guid":{"rendered":"http:\/\/medialoconsulting.com\/english\/?p=41"},"modified":"2015-11-22T13:20:11","modified_gmt":"2015-11-22T13:20:11","slug":"matias-apartin-a-sociological-look-on-mobile-applications","status":"publish","type":"post","link":"https:\/\/medialoconsulting.com\/english\/matias-apartin-a-sociological-look-on-mobile-applications\/","title":{"rendered":"Mat\u00edas Apartin, a sociological look on mobile applications"},"content":{"rendered":"<p>There is no doubt the penetration of smart phones is increasing. The numbers speak for themselves: in the first quarter of 2012 in Argentina, 24% of the population had such devices, while in 2013 this figure rose to 31%.<\/p>\n<p>As if this was not enough, mobile devices have become indispensable for our daily lives, and 60% report using their smartphones every day and 68% said they do not leave home without their smartphones.<\/p>\n<p>To discuss this topic and further understand what motivate people to act this way, we interviewed <a title=\"Matias Apartin\" href=\"https:\/\/www.linkedin.com\/pub\/mat%C3%ADas-apartin\/5\/443\/30a\" target=\"_blank\">Mat\u00edas Apartin<\/a>, Agency Training Specialist for Google and sociologist at the University of Buenos Aires. He offered a positive vision on devices and mobile applications, and explained how this is changing the ways we socialize.<\/p>\n<p>The interview was posted on Friday, June 6, 2014 in the Applications supplement sponsored by Movistar in La Naci\u00f3n, Argentina\u2019s leading newspaper.<\/p>\n<div id=\"attachment_44\" style=\"width: 1010px\" class=\"wp-caption alignright\"><a href=\"http:\/\/medialoconsulting.com\/english\/wp-content\/uploads\/2014\/07\/Entrevista-Matias-apartin.jpg\"><img aria-describedby=\"caption-attachment-44\" loading=\"lazy\" class=\"size-full wp-image-44 \" src=\"http:\/\/medialoconsulting.com\/english\/wp-content\/uploads\/2014\/07\/Entrevista-Matias-apartin.jpg\" alt=\"Entrevista-Matias-apartin\" width=\"1000\" height=\"925\" srcset=\"https:\/\/medialoconsulting.com\/english\/wp-content\/uploads\/2014\/07\/Entrevista-Matias-apartin.jpg 1000w, https:\/\/medialoconsulting.com\/english\/wp-content\/uploads\/2014\/07\/Entrevista-Matias-apartin-300x277.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-44\" class=\"wp-caption-text\">Interview published in La Naci\u00f3n &#8211; Friday June 6, 2014<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>There is no doubt the penetration of smart phones is&#8230; <\/p>\n","protected":false},"author":1,"featured_media":43,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[26,27,5,24,8,68,25],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - 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