{"id":370,"date":"2016-09-07T12:50:32","date_gmt":"2016-09-07T12:50:32","guid":{"rendered":"http:\/\/medialoconsulting.com\/english\/?p=370"},"modified":"2020-03-10T11:25:29","modified_gmt":"2020-03-10T11:25:29","slug":"inbound-marketing-for-tel-aviv-university","status":"publish","type":"post","link":"https:\/\/medialoconsulting.com\/english\/inbound-marketing-for-tel-aviv-university\/","title":{"rendered":"Inbound Marketing for Tel Aviv University"},"content":{"rendered":"<p><a href=\"https:\/\/en-coller.tau.ac.il\/imba\">Tel Aviv University<\/a> (TAU) is one of the most prestigious universities in Israel. The Sofaer International MBA was one of the first programs to focus on innovation and entrepreneurship in the start- up nation. <strong>They were interested in increasing the number of applications and student enrollment for the next school year<\/strong>.<\/p>\n<p>For four months we worked on i<strong>nbound marketing<\/strong> strategy that included: content marketing, social media marketing, online advertising, web analytics and email marketing. We also organized events and conferences to provide added value to communication. <strong>We focused on markets in the United States, Latin America, Russia, China, Israel and Turkey. We produced materials in English, Spanish and Mandarin Chinese<\/strong>.<\/p>\n<p>Thanks to the work of Medialo Consulting and TAU\u2019s team, we increased <strong>the number of students enrolled by 75%<\/strong>.<\/p>\n<h2>Examples of the work<\/h2>\n<h3>Last minute push<\/h3>\n<p><a href=\"https:\/\/en-coller.tau.ac.il\/imba\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1364\" src=\"http:\/\/medialoconsulting.com\/wp-content\/uploads\/2016\/09\/Janglo-Ad-1.jpg\" alt=\"janglo-ad-1\" width=\"2146\" height=\"231\" \/><\/a><\/p>\n<p><a href=\"https:\/\/en-coller.tau.ac.il\/imba\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1365\" src=\"http:\/\/medialoconsulting.com\/wp-content\/uploads\/2016\/09\/Janglo-Ad-2.jpg\" alt=\"janglo-ad-2\" width=\"1360\" height=\"776\" \/><\/a><\/p>\n<h2>Content marketing<\/h2>\n<p><a href=\"https:\/\/en-coller.tau.ac.il\/imba\/career\/alumni-success-stories\">Alumni Success Stories<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tel Aviv University (TAU) is one of the most prestigious&#8230; <\/p>\n","protected":false},"author":1,"featured_media":371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[86,8,72,88,87],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - 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