{"id":122,"date":"2014-10-03T19:47:28","date_gmt":"2014-10-03T19:47:28","guid":{"rendered":"http:\/\/medialoconsulting.com\/english\/?p=122"},"modified":"2015-11-22T12:47:39","modified_gmt":"2015-11-22T12:47:39","slug":"darriens-study-about-smartphones-cover-story-of-users-phone","status":"publish","type":"post","link":"https:\/\/medialoconsulting.com\/english\/darriens-study-about-smartphones-cover-story-of-users-phone\/","title":{"rendered":"D’arriens study about smartphones cover story of USERS PHONE"},"content":{"rendered":"

On July, D\u2019arriens<\/a>, a leading tech company that focuses\u00a0on audience\u00a0acquisition and segmentation, distributed the results of a study on the use of smartphones in Argentina. The study confirms that 89% of users never leave their homes without their smartphones, while\u00a080% of them\u00a0access the Internet from mobile devices everyday.<\/p>\n

The study also indicates that smartphones have transformed users\u00b4 behavior.\u00a0It reveals that\u00a086% of users search for information using their smartphones, and 56% then take an action like calling or sending an e-mail\u00a0to the advertiser. Additionally, 33% of smartphone users performed at least one purchase from their mobile devices.<\/p>\n

In October, PHONE USERS magazine Volume # 36 included D\u00b4arriens study as a\u00a0cover story and also replicated it in its website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

On July, D\u2019arriens, a leading tech company that focuses\u00a0on audience\u00a0acquisition… <\/p>\n","protected":false},"author":1,"featured_media":123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[10,67,75],"yoast_head":"\nD'arriens study about smartphones cover story of USERS PHONE - Medialo Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medialoconsulting.com\/english\/darriens-study-about-smartphones-cover-story-of-users-phone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D'arriens study about smartphones cover story of USERS PHONE - Medialo Consulting\" \/>\n<meta property=\"og:description\" content=\"On July, D\u2019arriens, a leading tech company that focuses\u00a0on audience\u00a0acquisition...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/medialoconsulting.com\/english\/darriens-study-about-smartphones-cover-story-of-users-phone\/\" \/>\n<meta property=\"og:site_name\" content=\"Medialo Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-03T19:47:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-22T12:47:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/medialoconsulting.com\/english\/wp-content\/uploads\/2014\/10\/tapa-de-USERS-PHONE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"673\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@lvaillard\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"laura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/medialoconsulting.com\/english\/#website\",\"url\":\"https:\/\/medialoconsulting.com\/english\/\",\"name\":\"Medialo Consulting\",\"description\":\"Communications with a business mindset\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/medialoconsulting.com\/english\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/medialoconsulting.com\/english\/darriens-study-about-smartphones-cover-story-of-users-phone\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/medialoconsulting.com\/english\/wp-content\/uploads\/2014\/10\/tapa-de-USERS-PHONE.jpg\",\"contentUrl\":\"https:\/\/medialoconsulting.com\/english\/wp-content\/uploads\/2014\/10\/tapa-de-USERS-PHONE.jpg\",\"width\":673,\"height\":368,\"caption\":\"D'arriens smarphone study - 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