Yogurisimo-Danone was launching its campaign “Feed your desire to live” in Argentina. The world renowned soccer player Carlitos Tevez was the start of the campaign.
We assisted the company’s team with the copywriting and editing of all press releases related to the campaign. The work included product launch materials, and storytelling about the benefits of yogurt as a source of protein, how to prevent osteoporosis, and the benefits of a good breakfast, among others.
With the assistance of Medialo Consulting, the campaign achieved a wide media coverage in the country and managed to position itself as a Trending Topic on Twitter.