Gesualdo Bertellotti, co-founder and marketing director for tictapps.com (one of my clients) , is tech-savy person, always looking for new trends . But he doesn´t only follow them but he is constantly testing and implementing them to obtain the best results both for his customers and his business. In the article “Social Consumer ” published in an Argentinean technology magazine Information Technology, he was interviewed about his opinion on the different types of  mobile users and how they use use the different applications their daily lives to make everything easier.